1. Top Marketing Content
Being a top web content developer comes with a bit of experience and control. See Neilpatel. To keep the users interested, you have to create content on pages with high exit rates or bounce rates. The bounce rates measure the number of users or visitors that visited a certain page and left without checking any other page. The Exit rates help measure the number of users who visited the given page, then left your website but had a chance to browse other pages before the given page. Here is when marketing comes handy.
Optimization of the content contained in pages with low average times per page and high in visits always keeps the users interested. Always look for the trend of content in the top pages to get ideas on what to develop content, mostly the topic to focus on at a given time.
Before creating content, consider checking on the top pages to understand what’s trending at a given time frame.
2. Landing Pages
The visitors play a key role in conversion after visiting the landing pages. Landing pages are where your users start their adventure of your site. However, the top content should not be ignored. The landing pages report is contained under the Landing Pages, an icon that is under the Behaviour.
The landing page helps web content developers learn the principles in the top-performing pages and apply the bottom-performing pages’ practices. Visit the pages with low conversion rates or high bounce rates and fix the issues you may find on those pages. Also, evaluate the sidebars with unrelated content and the content contained in pages with high bounce rates.
To be safe, break the source’s traffic before you start evaluating the top and the bottom pages. Increase the conversion rates on pages already creating traffic, and you will have attained quick wins in your SEO campaign.
3. Exit Pages
The creation of content around diverse topics may not be that valuable for your site. For instance, a visitor may visit your site, like content from a specific keyword, go through the next product, click it, and leave the site. That will outrank your site, even if it had been top-ranked for a certain keyword.
Exit Pages report helps a developer to find the pages driving away traffic. Creating closely related content helps one track down attractive content to the users and drive them away. If by any chance, your top exit pages and the top landing pages are the same, you are in a good position to increase conversions on your site.
4. The Visitors Flow
The visitor flow is very categorical and contains some columns. The first column of the visitor’s flow indicates where a user entered the site. The second column shows the landing page. Different blocks of the visitor’s flow are connected by blue lines, where the thickness of the blue line depicts the number of visitors following that path. The visitor’s flow also contains a red line that indicates a point where the user dropped off.
To increase conversions, identify the point where the visitors are dropping off and produce content that can replicate with the visitor’s flow. Consider linking your prominent pages with other pages to build up the user experience and a better flow. Always spend some time monitoring how your users interact with your site’s pages and the content to have an effective SEO campaign.
5. The Penguin Tool
The Tool is widely used in the comparison of Google algorithm updates and Google Analytics data. The Penguin tool’s overlay with other updates indicates the cause of potential fluctuation of traffic on your site. The Panda updates targets duplicate and low-quality content. Also, the Panda update will measure the level of progress of your site.
Web content developers should create content for the users and visitors’ benefit, rather than Google’s sake. Generate content that will add value to your target audience, clients, and readers. The above-discussed points will help you have an effective SEO campaign and take control of your content marketing.